If you’re in the process of branding or rebranding your business, you know just how important it is to make your company recognizable to customers. Putting up signs and developing a logo are huge parts of that branding, but before you start putting them up for commercial use in public, there are a few things you’ll need to know. Keep reading for a few things you need to be aware of before putting up your sign or logo.
Why Signs and Logos?
A new sign for an existing business is a great way to help rebrand, and it’s one of the best ways for a new company to start off on the right foot. A well-designed logo will be easy to interpret, recognize, and remember. Putting that amazing logo on a new sign will draw more attention to the fact that your business is growing and getting better every day.
Before you start putting up new signs or sharing your new logo, there are a few things you need to know to make the process go smoothly.
You Need Permission
Most business owners assume they can simply add a sign onto a building or storefront as soon as the business is ready to open, but there are special permits that might be needed beforehand. You’ll have to look into your local laws to see what types of permits are needed for your situation. Then you’ll need to fill out all of the appropriate paperwork and submit it for approval.
It Takes Time
As with anything that requires legal permits, time is definitely going to be a factor you need to consider. The amount of red tape can differ by location, but getting a jump on the paperwork earlier is better than waiting until you’re ready to open the doors. If you’re having a new logo designed for your sign, make sure you give plenty of time for this to be done for the next step.
There are Compliance Requirements
Getting permission to put up your new sign isn’t the end of the situation. You also need to make sure that your sign complies with the local requirements. These might vary depending on the type of building your business is located in, such as whether it’s in a shopping mall or a standalone building. There will likely be requirements for size, color, and lighting intensity. Make sure you understand the requirements before you order your new sign or logo design to prevent any wasteful spending.
If you need help getting your sign up on your storefront, or if you need to create a new sign for your rebranding, contact us at Dawn’s Sign Tech today for professional assistance.