If you own your own business, marketing is probably high on the list of priorities. After all, if you want your company to thrive, you need to bring in a continuous stream of customers. As you figure out your branding strategy, you’ll come to see that logos are a crucial element to bringing in more business. But what does an effective marketing sign logo look like, anyway? Keep reading for everything you need to know about getting the right logo for your brand.
Best practice for creating your businesses logo
So, you’ve got a catchy company name and a great product or service; do you really need a logo? Technically, no, but if you want to level up your business, it’s definitely something you need. A logo is a critical part of your branding strategy that will draw attention and solidify your brand in your customers’ minds.
Ideally, your logo will be on display on your company’s signage. Making the logo easily visible contributes to an impactful part of a customer’s interaction with your business. The more pleasing and memorable your logo, the better the impression you will leave on your customers.
What Makes a Great Logo?
Creating a great logo is a challenge, but knowing what you want out of your logo is a good start. For example, as the image-based representative of your company, it should indicate professionalism and trustworthiness. Here are some tips for creating a great logo.
Beware of Trends
You’ll want to make sure that your logo doesn’t become dated after a short period of time, so beware of colors, images, or styles that are “in.” Instead, look for classic, appealing shapes and colors that will keep bringing business year after year.
It can be tempting to want to put everything about your business into a single logo, but the more complicated the design is, the harder it will be for people to interpret and remember it. It’s best to stick with a single color and a straightforward design. Keeping it simple is especially helpful for resizing the image for merchandise, clothing, and large signs.
Make It Unique
If you really want your logo and sign to stand out, it should be different from everything else out there. Easier said than done, of course, but it is possible. Feel free to use other logos as inspiration to mix and match what you like about each one to create something totally unique.
Making a great first impression that sticks with your customers is no easy feat, especially when it comes to designing the perfect logo. Balancing all of the needs of an effective logo generally requires a professional design and sign maker. If you’re ready to take the leap and create a logo for your new business, or update an existing one, contact Dawn’s Sign Tech today to get the perfect modernized logo that catches your customer’s eye!