There comes a point in a business sign’s life at which it seems nostalgic. While nostalgia can be incentivizing for some customers to walk through the doors, it is more often not nostalgia but dilapidated. All signs become outdated or damaged over time. New signage presents a fresh opportunity that businesses should not want to miss! Here are five signs that signal its time for a new sign.
Your Sign is Faded
Fading is common and inevitable. Depending on your brand’s colors, fading could happen faster than you had planned. If your current sign is significantly faded, it may be time for an update. With a new sign comes fresh and bright colors that can grab the passer-by’s attention. If you want more foot traffic, consider a new sign!
Customers Can’t Find You
Google is an excellent tool for finding relevant businesses. However, many organizations fail to realize that although Google has provided reviews and maps for a company, patrons can drive the physical location past without an obvious sign. Whether your signage is too small, unclear, or different from the online logo, you may find that new signage can solve these problems.
The Competition has Better Signage
Think about your competitors. What kind of signage do they have? Sometimes people choose a competitor simply because of the sign in front of the building. Think about competing gas stations across the street from one another. One has a dirty, old sign that is difficult to see and read. The other has a well-lit, colorful, and clear sign. If the prices were the same, which gas station would you choose? Most patrons would go to the station that caught their eye.
Your Business has Damaged Signage
Damaged signs can give the impression that you don’t care about your business. While that impression may not be accurate, your sign is often the first impression consumers get. A cracked sign is not what you want to lead with! A noticeably damaged sign could prevent you from getting business.
It is Lacking Energy
You don’t want a sign that is dull, boring, and easy to look past. Signage that has “energy” is signage that attracts people. It can be eye-catching when other signs blend into their surroundings. Energetic signs make people believe they want to try the business it advertises. Don’t let a sleepy sign send customers away!
Professional Sign Services in Andover, MA: Dawn’s Sign Tech
Dawn’s Sign Tech has been helping companies design, create and put up signs for many years now. Need a new sign? Contact our team today!