Signs are literally everywhere in our everyday life. There are signs for directions, businesses, parks, and special events. How can you tell if a sign is truly being effective? The one true way to tell if a sign is building brand awareness is if you can recognize the company before you read the sign. When a random customer can drive down the street and look at a sign and in a split second tell you the name of the company that is the pinnacle of brand awareness. Brand awareness is half the battle when trying to bring in new customers if they can recognize your brand than all you need to do is deliver the product or service to retain them. So how can I create a sign that increases brand awareness? Here are some tips:
- Logos Should Be Simple but Stick out!- McDonalds, 7-11 and even Shell, what do all of these companies have in common besides being at the top of their industries? They all have a simple logo that people can recognize simply by glancing at them. By creating a simple logo you are already making it easier for a person to recognize your logo because it takes less time for the brain to process what it is. You can make a simple design stick out like a sore thumb with the proper color combinations.
- Add Incentive– An a-frame or banner sign that says the name of a company isn’t that engaging, but one that offers “buy 2 get one free” engages the reader and offers them an incentive to purchase something at that specific store. Engaging a potential client is one of the hardest things to do because people are bombarded with advertisements every day, by adding that incentive you are able to set your company apart from all of those other advertisements.
- Choose the Right Type of Sign– The material that makes up your sign is just as important as what goes on the sign. There are many different types of signs electric boxes, neon and LED, carved, sandblasted, dimensional letters, vinyl and more but some are more effective than others. For example, if your business was located in an area with a lot of night activity than an electric or neon sign would be a better choice than a vinyl or window sign. However, if your business is located in a rural area, a neon sign might be overkill and drive away customers who think that the business is too “flashy”. In that type of case, dimensional letters with overhead lamps or flood lights may work better.
Whatever your sign says, make sure that it is easily recognizable and back up that brand awareness with quality products and services to correlate your product or service with top quality. By adding incentive, you can immediately engage with a potential customer and give them a reason to stop by. The material that your sign is made of should be cohesive with the environment where your sign will be displayed. If you have any questions about signs or logos or have any inquiries about the types of signs that we offer, contact us at 978-208-0012.