Trade shows are all the rage, but you have to have your game on point in order to attract people to your booth. In this post, we’re going to share some fun and creative ideas to get people to come to you because they’re drawn to the story you’re telling, what you have to offer, and your unique perspective. You’ll find that, with a little tweaking, you can seriously generate more foot traffic.
Your Look and Feel
The look and feel that you present are everything. Embrace professionalism, but also tap into a unique presentation that gets your brand noticed. What is the most important element here is defining your brand, and turning that into optics. When passers-by see your display, your promotional materials, and banner, they should have an instant idea of what you stand for and what you have to offer. Consider the details of what you’re putting out there, such as color, style, and design. What do you want people to feel when they look at your promotional materials? How you answer that question is going to define your business.
Create a place where conversations can happen. Your representatives should have enough space and comfort to interact with people that come to your booth in a natural way. It’s ideal to have a seating area just inside your reception. This is a place where visitors will feel welcomed and engaged. Visitors to trade shows can often feel overwhelmed and they desire to rest. Providing a cozy place for them to get off their feet and engage with your representatives is key.
It’s important at a trade show that you make your display fun! The easiest way to do this is to promote giveaways, raffles, and mini-games. The easiest way to do this is on social media. When people engage in something fun, they instantly become more interested in your brand and want to learn more. It’s instinctual for people to want to play, and that’s why adding this element of fun to your display will get you more foot traffic and more long-term interest.
Who doesn’t like food? It may seem like an easy move to just add food to your table, but you’ll be surprised by how much foot traffic this will get you. Not only does it show your hospitality, but it’s also important for those tired guests at the trade show! When you offer a bit of food, you’re showing the guests that you understand that they’re tired and probably overstimulated. Choose food that relates to your brand in some way. If you’re a German company, have some tasty pretzels. If your company comes from Switzerland, consider some delicious chocolates to make your guests smile.
Decals are a fun and creative way to highlight your brand. Floor decals are very popular these days because they provide an easy, low-maintenance way to get your design out there and on the ground. Floor decals are not only easy to install, they’re also stress-free when it comes to clean up at the end of the day.
Preparation is Key
What you do before the trade show is just as important as what you do during the trade show. Do some promotion so that guests to the trade show know that you’re going to be there. When you generate a bit of hype about your booth, you’re going to find that you’ll enjoy much more foot traffic during the event. You can start a social media campaign that lets folks know who you are, what you’re selling, and where you’re going to be. This is also a good time to promote games and special offers that you have going on at your booth.
For all of your tradeshow needs, give Dawn’s Sign Tech a call today at (978) 208-0012.