When you take the time and spend the money on designing window graphics for your business, you want them to grab the attention of your customers and pull them into your business. You want your graphics to invite customers into your store and you want your graphics to help you stand out for your competition.
With over 20 years of experience, our team at Dawn’s Sign Tech is committed to creating window graphics that you not only love, but your customers love, too.
How to Capture Your Customers with Window Graphics
Have a Clear Message that is Consistent with Your Brand
The last thing you want to do is confuse customers and potential customers with inconsistent brand messages. Not only do you want to stay in line with your brands message, but you also want to ensure that your window graphics are consistent with the look and feel of your brand. Keep in mind your ideal customer, location, and the type of store you are.
Appeal to Customer Impulses
People can be impulsive with their purchases, if they’re pushed hard enough. Appeal to that impulsiveness through your window graphics – Promote your friendly customer service and the great products you sell in order to capitalize on their impulsive behavior. Not sure what to promote on your window graphics? Increase curiosity in a product or products you sell or promote a sale, both will help a customer take that step inside your store.
Showcase Your Products
Have a featured product you’re trying to sell or a seasonal special you are running? Make it your focal point in your window graphics! Colorful, creative graphics highlighting your products will help people stop in front of your window and entice them to step into your store.
Use the Right Colors, Fonts & Sizing
Having a window graphic that is thrown together quickly won’t help entice the customer into the store, it’ll scare them off. Make sure that the font and letter size as well as the colors that are on your graphic are warm and welcoming, and in line with your brand.
Ready to start your window graphic project? Give our team a call today at (978) 208-0012.