Advantages of Vehicle Lettering

No matter what kind of business or service you own, marketing is probably in the forefront of your mind a lot of the time. Promoting your company is key to not only bringing-in new clients but retaining your current ones. Your business will not grow and flourish without the right advertising tactics.

Knowing where your marketing dollars are best spent can be tough, though. Most industries are extremely competitive these days, so it’s important to get the most bang for your buck. Vehicle lettering is among the most effective ways to promote any kind of business, especially if you’re on a tight budget. You’ll learn more about this advertising technique as you read on.

Low Cost

One of the things that initially draws most business owners to the idea of vehicle lettering is the affordable cost. Even vinyl decals as large as the side of a van usually only cost around $100. There are, of course, price increases for additional colors or lines of text, but no matter what you want, the price of vehicle lettering will beat just about any other form of offline marketing.

Larger Audience Reach

Since it goes where you go, vehicle lettering has the potential to reach more people than most other forms of advertising. If, for instance, you’re at a client’s house performing a service call, everyone in the neighborhood will know who you are. Or, if you’re at a trade show, anyone who walks by your vehicle in the parking lot will see your company’s name. No matter where you are, the name of your business is also present.

Create a Buzz

Vehicle lettering has the potential to create a lot of local buzz around your business, especially if your lettering is creative and memorable. If, for instance, you run an extermination company and you have a large termite on the side of your vehicle as part of your logo, people around your town will probably start talking about the “termite van” or the “termite truck,” giving you free word-of-mouth advertising.

Increase Positive Customer Opinion

Vehicle lettering looks polished and professional, giving the impression that you really care about how your business is perceived. This resonates positively with prospective customers. The prouder you are of what you do, the more likely they are to decide to work with you.

Furthermore, and this is particularly true for service professionals who visit people’s homes, having vehicle lettering provides clients with a sense of security. By labeling your vehicle, you are letting the world at large know that you are who you say you are, again boosting positive public perception of your brand.

If you think vehicle lettering is a good next step for your small business, give Dawn’s Sign Tech a call today at (978) 208-0012.