Signage is crucial for every business, but especially storefronts that aim to attract shoppers who may or may not know what they are and where they are located. Dawn’s Sign Tech works with Massachusetts local businesses in the retail industry and beyond to ensure our clients have the best designed signage for their unique needs. Check out our tips for storefront signage and how to make sure your store location is noticed!
Colors & Contrast
Bright colors are bound to attract more attention than neutrals when it comes to signage. Although you may be able to create something minimalist in terms of the overall design, you won’t want to skimp on color. Choose colors that go with your overall palette, and make sure text contrasts with the background color so it is easy to read.
Size is crucial for business signage. This factor can determine whether or not customers will see your location at all! Make sure your sign is large enough to be seen and read by those walking or driving in the highest traffic areas around your business location. Remember that size of the overall sign AND size of the lettering both matter!
Make sure your sign is readable! Although you may be tempted to choose a loopy or flowery font, this may not be easy to read from afar or at a glance. You will want potential customers to be able to identify your business name and whatever else you include on the sign within seconds, without having to squint or move closer.
In choosing a sign for your business, you will want to make sure it is built to last. No one will be attracted to a business with a faded, torn, cracked, or otherwise damaged sign. When you choose a signage professional like Dawn’s Sign Tech, you will be guided in the best type of sign for your location based on weather, placement, design, and more.