Signage is one of the first opportunities a business has to make an impression on potential clients. Does your business sign catch the eye & peak interest in your brand, or is it outdated and easily overlooked? If you’re thinking it might be time for some new signage, here are some of the most important design aspects to consider:
Even a brand new sign featuring a stunning design is ultimately useless if passerby cannot read its verbiage. When ordering new signage, make sure the layout and sizing allows for easy reading of your company name & any other important information. At the same time, check on any sizing restrictions or permits necessary to your area before you start planning your new signage.
Professional sign makers can offer options and guide you in deciding which material is best to use for your sign’s intended purpose. Some popular sign materials are carved wood, dimensional letters, and even banners.
Did you know that colors have subconscious psychological associations? For example, orange can evoke an energized feeling, while blue brings a sense of peace. Design specialists can help ensure that your sign is working to get your business found.
Even if you have a stellar sign on the front of your business, if your building is set back from the street, there is a higher chance that passerby will miss it altogether. If this applies to your location, you should consider creating additional signage to be placed closer to the street. If your business is located in a plaza, remember that the signage on the plaza’s directory is just as important as your storefront sign!
Dawn’s Sign Tech, Inc. takes care of the design and installation of signs for businesses across MA. If you are ready to update your signage, give us a call and let’s do it!