Business signage is a powerful tool that informs customers about your business, whether it’s a new product or service. Customers appreciate business signs that tell them who you are and what your business is about. In your arsenal of tactics that you use to stay ahead of your competitors, business signage should be a staple. It’s a visual resource that can grab the attention of customers and impact their decision to support your business. Things change in the consumer world, from what customers want in a product, to their expectation of a brand. Business signage should not only reflect your business but also be relevant and current. When is it time to get new signage for your business?
Image Change For Your Business
Brand image is essential for business success. How you present your business to the public will determine, in part, if it will attract customers. Maybe your business has grown or it’s going in a new direction, and if that’s the case, your business signage needs to reflect the new image that you are going for. It could be that it’s the company’s logo that you want to change, either to give it a fresh, updated look or modify it to more accurately represent your business. Either way, an image change would require new signage.
Business Signage Damaged
Business signage should never be left damaged and hanging. The first impression is everything and if customers see that you don’t care to replace damaged signage, they may feel that you wouldn’t care to handle their business with care as well. Furthermore, if your business doesn’t look appealing from the outside, customers may simply turn to your competition without giving you a second thought. Your business signage shouldn’t be an eyesore, instead, it should be eye-catching and appealing to customers. If your business signage is broken, discolored, cracked, missing letters, no longer light up, or is vandalized, it’s time to get new signage.
Advertising Brand New Products and Services
From time to time, your business may have new products and services. A great way for customers to know about these new offerings would be to promote them using business signage. There’s an array of creative ways to advertise new products and services using signage and capture the attention of customers. Make your business signage bold, concise, and visually appealing to customers. Don’t hesitate to use new signage to advertise your new products or services.
Old Business Signage
Have you seen a business that has had the same sign hanging for years? Don’t let that be you. Old and dated is not appealing to customers and can drive them away. Unless you’re selling ‘classic’ which never really goes out of style, upgrade your business signage and make them current, on-trend, and fresh. You have to appeal to more than just customers’ pocketbooks. Play on their emotions and sentiments with signs that pull them in. New and shiny, as well as personalized is appealing to customers.
If you’d like new signage for your business, get in touch with a Dawn’s Sign Tech. You can share your ideas and get their expert opinion about what you want to achieve with your signage. They’ll make your vision a reality. Give us a call today at (978) 208-0012 or fill out a contact form.