When it comes to drawing in potential customers, a high-quality sign has huge implications for a business. A James J. Kellaris study shows that in 2013 almost 35% of people have been drawn into an unfamiliar store due to the quality of the sign. When it comes to creating your perfect sign, here are some…
Cost Effectiveness of Banners We see banners and a-frames everywhere we go. On sidewalks, at roadsides, on fences on buildings and at parades and special events we even see them on cars. Why do we see so many? Because they are inexpensive, light weight and changeable. A-frames come in a variety of sizes, shapes,…
When we hire a plumber, electrician or general contractor we make sure they are properly insured to protect ourselves and the investment we have made in our property. The same should go for Sign installers. What happens if a sign falls down or heaven forbid, hurts someone. Just because someone says they can install a…
Look for an independent shop. A franchise is generally purchased by someone who has no experience in the industry. When using a franchised shop be sure to ask how long they have owned it, not how long they have been in business because existing franchises are often re-sold when owners retire. We all had to…
I am constantly baffled by the stories I hear of the sign guy who ripped someone off. Aren’t these people business owners? Isn’t customer service the most important thing? How do you keep customers if you keep making them angry? I met a guy who put down 5k on a 10k sign and 7 months…