With all of the stimuli we see on a daily basis, it can be difficult for businesses to find a way to be remembered by potential leads, or to even be noticed in the first place. Signage is the perfect first step to get potential customers to notice your business – They will see it before they interact with you or enter your location. Your signage can either help your business or do it no good, depending on how it is designed. If your signage is not up to par & increasing your visibility, here are some ways it could be optimized by a professional sign company.
Create a Message
It will be helpful for customers to know what your business does when they see your sign. This allows relevant audiences to immediately pique interest and audiences to quickly know that your business is relevant to them. For example, a hair salon might have scissors incorporated into their sign design, or a coffee shop might have a coffee bean.
Colors That Pop
In choosing a color, consider the color of your building & surroundings. While a black or monochromatic sign can look sleek, you may want to choose colors that will turn heads a bit more. Contrasting colors, shadowing, and outlining will all make the sign easier to read than a monochromatic palette. Colors can even have a hand in creating your entire brand identity – Can you think of any everyday brands that you know the signature colors of?
Easy to Read Typography
The typography of your signage should be a clear and easy to read font, and you can utilize bold letters to make parts of your message stand out. Size also matters. Font should be plenty large enough to read without visibility issues. If you are set far back from the street, it should be even bigger. The sign must be readable from wherever your prospective shoppers will be standing. You should also avoid cramming too many words into one sign. Negative space will make your name or message pop even more.
Consider Proximity & Timing
A sign should be placed close enough to your business so that people won’t forget that they saw it by the time they are at your storefront. If you are located in a plaza or have a complicated parking situation, multiple signs might be your best choice. If you choose to put a sign on the road ahead of your location, make sure that it is not too far away so that again, people will remember you by the time they get to you.