When it comes to picking the right sign for your business there are many factors to consider in your decision. If you think about it,
your sign is the first impression that your business gives to potential customers. Depending on the location of your business, your
sign can be used to draw attention to traffic as drivers pass by. Regardless of how you use your sign, you are branding your business, so sending a message that aligns with your business is important. If you are considering buying a sign for your new business or are updating an existing sign, here are a few things to consider.
1. What Do You Want on Your Sign?
This is the chance for you tell your customers what they need to know about your business. If your business is open 24 hours then it would be important to include that information on your sign. One of the more obvious things to include is your business logo because this sets the theme for the rest of your signage and your brand identity. You want to use colors that match with the colors in your store, so customers can start to spot your brand’s color easily from the street.
2. Placement
One of the biggest factors for your business sign is placement. You want your sign to be easily read during the day as well as the night. If your sign does not have enough lighting during the night, then you might want to consider installing additional lights. You should also consider how the sunlight hits your sign as well if it is positioned incorrectly your sign could have a lot of glare on it. If you are unsure of where to place your sign, try a few test banners to find
the right place.
3. Options
In some cases, your sign may not be visible from the street, and that may be the reason for the lack of visibility your business is getting.
If your business is far off from the street, you might want to ask your landlord to consider putting up a directional sign at the entrance to draw more attention. If there are other business with the same issue, you can be sure that it will strengthen your case for a new sign.
4. Restriction
Depending on the city and the owner of the location, you may need to look into any additional restrictions before installing your sign. Some cities have zoning ordinances that prevent signs to be a certain size or placed higher than a certain height off the ground. Often times a landlord will put requirements on the type of font and colors you can use on your sign, so knowing this before ordering any signs is important.
5. Keep it Simple
Even though your sign is your first impression to your customers, you do not want to have too much information. If your business is on a busy street, your customers will not able to read multiple lines on a sign while driving 40 miles per hour. Make sure to use a large enough font in a visible color that aligns with you business’s theme so that people can easily read it.
If you are considering a new sign for your business or have any questions about the right sign for your business, please give Dawn Sign Tech a call at 978-208-0012
your sign is the first impression that your business gives to potential customers. Depending on the location of your business, your
sign can be used to draw attention to traffic as drivers pass by. Regardless of how you use your sign, you are branding your business, so sending a message that aligns with your business is important. If you are considering buying a sign for your new business or are updating an existing sign, here are a few things to consider.
1. What Do You Want on Your Sign?
This is the chance for you tell your customers what they need to know about your business. If your business is open 24 hours then it would be important to include that information on your sign. One of the more obvious things to include is your business logo because this sets the theme for the rest of your signage and your brand identity. You want to use colors that match with the colors in your store, so customers can start to spot your brand’s color easily from the street.
2. Placement
One of the biggest factors for your business sign is placement. You want your sign to be easily read during the day as well as the night. If your sign does not have enough lighting during the night, then you might want to consider installing additional lights. You should also consider how the sunlight hits your sign as well if it is positioned incorrectly your sign could have a lot of glare on it. If you are unsure of where to place your sign, try a few test banners to find
the right place.
3. Options
In some cases, your sign may not be visible from the street, and that may be the reason for the lack of visibility your business is getting.
If your business is far off from the street, you might want to ask your landlord to consider putting up a directional sign at the entrance to draw more attention. If there are other business with the same issue, you can be sure that it will strengthen your case for a new sign.
4. Restriction
Depending on the city and the owner of the location, you may need to look into any additional restrictions before installing your sign. Some cities have zoning ordinances that prevent signs to be a certain size or placed higher than a certain height off the ground. Often times a landlord will put requirements on the type of font and colors you can use on your sign, so knowing this before ordering any signs is important.
5. Keep it Simple
Even though your sign is your first impression to your customers, you do not want to have too much information. If your business is on a busy street, your customers will not able to read multiple lines on a sign while driving 40 miles per hour. Make sure to use a large enough font in a visible color that aligns with you business’s theme so that people can easily read it.
If you are considering a new sign for your business or have any questions about the right sign for your business, please give Dawn Sign Tech a call at 978-208-0012