In today’s world, visuals are everything, and the only way to bring customers to your business is to catch their attention. Underestimating the power of signage is a fatal mistake in managing a business large or small. More professional looking signage increases your brand’s authority and promotes your business. Professional signage can increase your business’s traffic and in turn, increase sales.
Leave a Lasting Impression
When your inventory & services are impressive, your name deserves to be remembered. Memorable signage increases the chance that customers will remember the name of your business. This means not only will they return, but you could get more notoriety by word of mouth. You can also increase the impression you leave by showing consistency with your logo & branding. It is psychologically proven that repetition the more frequently the brain sees an image, the more likely it is to be remembered.
Enhance Brand Image
Well designed signage should give people an idea of your brand & promote your desired image. This can often mean they get an idea of your services just from this visual – For example, a leaf on a landscaping logo, or a dog on a veterinarian’s office sign. Even the colors of your signage matters for your branding – Red & orange can show urgency, while blue & green tones promote a sense of relaxation. Part of increasing your brand visibility is showing consistency throughout platforms. Your logo should look the same on your sign as it does on your website, business cards, merchandise, etc.
Your signage is not limited to your location. Check-in with your local rules and ordinances about placing signs on the road leading up to your location, or placing flags on light poles. Branding your vehicle with decals or a full or partial wrap makes your car a moving advertisement. This leads to incredible amounts of brand exposure on a daily basis, especially if you frequently drive through high traffic areas.
Promotions are a great way to draw customers in, but only when people know about them! Banners & flags are the perfect way to advertise promotions outside and within your business. Existing customers will notice this when they pass by, and new customers will be lured in to look at sale merchandise. You can use banners to announce any type of big change, such as a grand opening, new product line, or seasonal sale. Professionally made banners & flags won’t rip or fade, and they can be customized to be placed outside or indoors.