When it comes to drawing in potential customers, a high-quality sign has huge implications for a business. A James J. Kellaris study shows that in 2013 almost 35% of people have been drawn into an unfamiliar store due to the quality of the sign. When it comes to creating your perfect sign, here are some factors to look into:
Font – Fonts that are overly decorative can be too much for the consumer. They are often disinterested with signs that take the time to decipher.
Letter Size – Signage letters that are too small can potentially lose customers. If customers can’t read your sign, why would they come visit your business? Make the general sign and letters as big as possible to ensure clear visibility.
Condition – Research has shown that a decrepit sign gives off a negative vibe. Why would consumers expect a high level of service from a business that can’t maintenance their sign?
Dawn’s Sign Tech has the experience and knowledge to focus in on these major signage techniques. We are a full-service company, so even after we complete and install your brand new sign we also work on maintaining its looks and functionality.