Choosing a logo color scheme can be difficult because it is so closely tied to your business. It can also be difficult to change a logo or color scheme once your company is established. Before choosing a color, it’s best to research each color to see what type of response it will evoke from people.
To do this, you could consider other companies and their logos. Look at some popular signage in your area, or consider brands you like!
To further break this down, you can look at each color in this way:
Red – evokes a passionate response, energy or warmth. Red also is said to stimulate appetite, which is why you usually see these logos in restaurants.
Orange – orange is often seen as a modern thinking type of color. It evokes innovative thought and gives off the vibe of fun or youthfulness.
Yellow – can be considered a warning color, considering we often see it used in street signs or caution tape. However, it can also be considered to be sunny and friendly.
Green – Often associated with growth, organic foods and money. This color symbolizes ethics.
Blue – Often used in corporate logos, it is a bit more serious of a color and implies professionalism
Purple – Purple tends to symbolize wealth and luxury. It has been seen for many years in churches and associated with royalty.
Keep in mind also that not all colors will work. Pastels, for instance, appear washed out, old or faded. Take a look around. You will never see an effective sign in pastels. Also, some color combinations need to be broken up. Red/Green and Blue/Red are great examples. The colors tend to blur or appear to vibrate when in contact with each other. That’s why you will usually see these colors separated by a black or white line.
Logos with many colors in the theme, such as Ebay, convey to the consumer that the business offers many services. Of course, these colors are all loose interpretations and can be taken either way. When you are choosing your color scheme, choose a color that speaks to you and represents your business. The rest should be easy!
