Whether you’re advertising a fair, local function, or home services, signage is a very affordable way to advertise your business or a function that you are involved in. The downside to signage is that with such a small space, most people try to cram as much information as possible into a small square, making it difficult for those passing by to read.
To ensure your signage has a high impact, is creative, and is readable, follow these design tips.
Keep in Visible and Legible – When it comes to signage, less is more. Keep your message short so that it is easier to see and read from a distance. With different sizes and shapes available for your signage, also consider how far away you want the sign to be legible. Consider where the sign will be located and any factors that would block your sign to ensure the it is visible.
Avoid Clutter – Take your message and break it down into as few words as possible to keep your sign from looking overcrowded. When there’s too many words on a sign, it’s difficult to see and read from any distance. The amount of white space on your sign is just as important as the text on the sign and will make it easier for your message to be read.
Type and Fonts – Always aim for clean, crisp, easy to read font types for maximum legibility. Never use more than two fonts in your design and always select fonts that compliment each other to help your message stand out. Most fonts also come in a variety of weights (regular to bold) to help convey important parts of your message.
Images and Graphics – Images, logos, graphics, and other artwork can be added to your signage for additional visual enhancement.
Foreground/Background Colors – When selecting foreground and background colors, make sure that the colors you decide on don’t make the message easier to read. Black font contrasts well with light foreground/background colors and white font contrasts well with dark foreground/background colors. The greater the contrast, the easier the message can be read from a distance.
Don’t know what you want for your next signage project? Contact our team at Dawn’s Sign Tech today at (978) 208-0012.